MELEE IN THE COMPETITION STORE (2024)
video 1’46”From 1949, Hungary’s first department store was known as the Competition Department Store, famously advertised with a neon sign depicting workers pulling the untearable Gutmann trousers in opposite directions.
In the video, two male characters re-enact this scene, echoing the familiar chaos of modern shopping events, where endless product variations and peak mass production fuel the frenzy of clearance sales and Black Friday deals.
Exhibited in K11 Labor as part of the exhibition Work Competition
Budapest, Feb 27 - March 21 2024
Cast: László Kőrösi, Bence Tóth, Violetta Vigh
Camera: Dániel Kiszler
Post-production: Violetta Vigh
Special thanks to MOME Techpark
Interior photo by Dániel Gaál